Sumantri - Ideation article - Introduction (1)

Ideation article - Introduction
By Sumantri

The following are my ideas through Sheraton Utama Hotel General Manager its been sent to The President Asia-Pacific Starwood & Resort World Wide, Mr. Miguel Ko. The article of ideation is devided into 7 articles.

Please do not copy or take any part of this ideation without my permission, this article maybe being establised by Starwood Hotel & Resort.



Bandar Seri begawan, 7th June 2006

Introduction

Refering to the massege of “ To belong “ from Mr.Miguel Ko,
President – Asia Facific, Starwood Hotels & Resorts Worldwide, Inc.
that “ Through specially design product and signature service that address the emotional and physical needs, Sheraton will connect guest and associate to what’s important and make them feel a part of place, where they fell a sense of belong “The brand that address the most basic human need of all : “To belong”

I am pleased to share six ideas that I am strongly believed they are related “ To belong ” “ Connection ” that absolutely address emotionally and physically needs and beyond. These ideas are exclusively for Sheraton/Starwood which have not been used by other organization.

My inspiration of six ideas gathered from the Sheraton guests, Sheraton associates, traveling experiences, meeting different people in different places, cultural awareness, my own family, my life experience, books, articles and imaginations. Some of these ideas creating sense of loyalties that beyond reasons and some ideas develop an early fundamental of loyalties and maintain a lasting relationship between people and Sheraton/Starwood brand and some creating truly belong. The ideas also fills with philosophy and imagination with references, in order to understand each ideas illustrated by the situation happened.

These ideas might need further research and progress to establish the effectiveness and how influential to be one of a successful practical tool someday for Sheraton/Starwood Brand. However, it is always start with idea then progress of development of how to impliment and execute it and if we don’t do it now, probably somebody else will someday. Ideas are aplicable to Sheraton brand or other brand of Starwood.






..continue



To determine the level of challenge on these ideas, rating also been recommended and marked with STAR* (More stars***** means more challenging and less stars** means less challenging). Challenges are more to the possiblity of applying on operational and relates to international and local law or standard. Procedures and techniques of how and what to do can always work it out.


Nevertheless, I hope my contribution of these ideas can be highly considered, will be as useful as possible for Sheraton/Starwood and to be applied if not today, tomorrow, someday or in the future. As to respect an intellectual right I would be appreciate if confirmed by Sheraton / Starwood will use one of six ideas as a tool of operation in any Starwood Hotels and resorts, please do let me know.

If there is an opportunity, I would be obliged to presenting these ideas personally. Should you have futher question or enquiries, please do feel free to e-mail me at Sumantri.Endang@sheraton.com

Sumantri

My Quaoted

Think Harder to make working method Smarter
(Sumantri – Hotelier )

Table of Contents

Introduction.............................................................2

Sheraton Gift Program...............................................5

International Concierge Service ................................15

Truly Belong ..........................................................19

The Last Connection ................................................21

Sheraton Song .......................................................25

Starwood Associates Visit Program ............................26

About Sumantri ......................................................30

Reference & Acknowledgment....................................31




My Quoated

Sanes kumaha engke!
Tapi engke teh kumaha?
( In Sundaneese )

Bukan bagaimana nanti!
tapi nanti itu bagaimana?
( In bahasa Indonesia )

Not, we will see later!
But later we will see what?

(Sumantri-hotelier)