Sumantri - Ideation article - Sheraton Gifts(2)

Ideation article - Sheraton Gifts(2)
By Sumantri

Sheraton Gifts Program

Sheraton Gifts Program creates awareness of where Sheraton brand exist more influential base on everyday people lives rather than it’s just a gifts item. To create the emotional contact between people and Sheraton brand, this relationship needs to put together with a special touch, contact or affection. Let’s continue to surprise people.

Selecting gifts item and communication style is the key to success in this program and to reach the goal where people feel “to belong” and beyond.

Selection gifts item

Gifts don’t have to be classy, costly, glamorous or luxurious. Select gifts that very much useful with sense of education, physically well-being and sense of humor. This could make them realized that how thoughtful and careful that Sheraton to choose something that is useful and only given to Sheraton/Starwood customers. The gift can be used at anytime, everywhere with whatever nationality they are.

The communication

Without communication, gift is just another ordinary item. BWBC teach us everything communicates. Communication is the role of message. Suggested that any gift, should attached a nice card/tag, sticker or a note that can communicate with customer. We can create a touching emotions and mentally connection with the customer and being understand of their physical needs in their lives.

The communication should cover a message that related to educational knowledge, human well-being or with sense of humor. This is not labeling standard or ingredients list of product but this is beyond their imagination.

The Sheraton/Starwood Gift program can apply to all loyalty programs such as SPG, Starchoice, Property loyalty guest program, instant award etc and possible that gifts item can be sold at all Sheraton gift-shops with reasonable price and this is will be additional revenue area.


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Ideation To form an idea of; imagine or conceive:
“Such characters represent a grotesquely blown-up aspect of an ideal man... if not realizable, capable of being ideated”
(Anthony Burgess).



Please find gifts illustration list:

No Name of Gift Description Communication Message
and Expectation
1 Sheraton Hotel Drawing Book 20 or 30 pages black & white book which contents of worldwide sheraton hotel activities. Drawing illustration contents of front of the house such as front desk, reception, concierge, restaurant to heart of the house such as laundry, housekeeping, steward etc. To build a fundamental emotional foundation for children in early age and educates them with the wisdom of Sheraton Brand.
Message Contents:
Dear Sheraton Children,
This book is contents of Sheraton Hotel worldwide activities. Please color them properly and asks one of the Sheraton associate to give you a mark.

Target customer: Children below 11 years of age
2 Sheraton Recipe Series Provides four(4) easy and simple recipes of well recognized meal ( Appetizer, Soup, Main Course & Dessert ) from Sheraton worldwide/Asian Cuisine. All recipes should be easy, simple, presentable, step by step instruction of preparation/cooking with color photos.
Sheraton Recipes series provided with appropriate guidelines that customer can be aware of and be informed that how many series will be published until certain period of time. All series will be features in every properties and customer can arrange for hotel assistant to get the recipe collection at any Sheraton.

Note.1. First series should be with a massage from the President. 2. Customer can share their experience by log on to dedicate website To build a fundamental emotional foundation with the wisdom of Sheraton brand even at home.
Message Contents:
Dear Sheraton guest,
Surprise your family by cooking them a delicious meal with Sheraton menu at your home. This Sheraton Recipe is collected from one of the best Sheraton restaurant worldwide or Asia cuisine. Simple and perfect for you, your family & friends to have a great meal at home.
If you need further assistant please visit the nearest Sheraton next to you.
Do feel free to share your successful cooking experience with us and log on to: sheraton.com/my cooking/experience

Target customer: Women/men or customer who like cooking.

Note: Message saying please visit the nearest sheraton, is to show that each and everyone of the Sheraton’s ready to welcome and encourage customers always visit sheraton anywhere and everywhere. Dedicate website for customer experience is essential
3 Sheraton Cookbook Provides Sheraton worldwide/Asia cuisines with selected the best Appetizer, Soup, Main course and Dessert. All recipes should be easy, simple, presentable, step by step instruction of preparation/cooking with color photos. Each course of meal provides 10 different type of cooking style as limitation so as we can continuously print new editions when time to come. Ideal recommended of printed will be one book per year.

Note: 1. Massage from President is required 2. Allow our customer to share their successful cooking experience by log on to dedicate website To build a fundamental emotional foundation of sheraton brand even at home.
Message contents:
Dear Sheraton guest:
Surprise your family by cooking them a delicious meal with Sheraton menu at your home. Sheraton Recipe is collected from one of the best Sheraton restaurant worldwide or Asia cuisine. Simple and perfect for you, your family & friends to have a great meal at home.
If you need further assistant please visit the nearest Sheraton next to you.
Do feel free to share your successful cooking experience with us and log on to: sheraton.com/my cooking/experience

Target customer: Women/men or customer who like cooking.

Note: Message saying please visit the nearest sheraton, is to show that each and everyone of the Sheraton’s ready to welcome and encourage customers always visit sheraton anywhere and everywhere.

4 Sheraton Socks Sheraton socks made of 100% cotton with S brand embroidery. Special designed for sheraton costumers to bring away in any occasions. Sheraton attached always be with you

Message content:
Sheraton socks specially designed for you. Please assure its available in your luggage when you’re away. If you have forgotten, please do feel free to visit the nearest Sheraton next to you.

Target customer: Adult Sheraton customers.

5 Sheraton Boxer Sheraton Boxer/underwear made of 100% cotton with Sheraton logo.
Special designed for sheraton customers to bring away in any occasions. Sheraton in deep inside you

Message contents:
The hyperthermic effect of brief style underwear has been exaggerated.
Event thought research found that there is no difference in scrotal temperature according to underwear type but people believes that to wear boxer shorts style underwear good in scrotal temperature and effect male fertility.

Sheraton underwear specially designed for you to your comfort. Study say boxer style underwear is the most comfortable sleeping cloths for male. Please assure its available in your luggage when you’re away. If you have forgotten, please do feel free to visit the nearest Sheraton next to you.

Target customer: Male Adults Sheraton customers.





6 Sheraton Nail Cutter Pack Sheraton Nail Cutter Pack includes nail paling With Sheraton Logo on the handle cover. Pack in appropriate size.

Due to latest airline police additional term and condition may apply, eg : Sheraton/
Starwood is not responsible for misused of the nail cutter in any reason. Even when no body with you Sheraton still with you

Message contents:
Sheraton Nail cutter pack specially designed for you to use as mini pedicure or manicure at anytime anywhere when you need it. Please assure its available in your luggage when you’re away. If you have forgotten, please do feel free to visit the nearest Sheraton next to you.

Target customer : Adults
7 Sheraton Goodnight Sleep Amenities Pack Sheraton Goodnight Sleep amenities

Products include of make-up removal, cleanser, toner pad, moisturizer, mask pad or scrub, cotton nicely packed with minimum ml.
Due to different skin type and sensitivity, cosmetic profession advisers very much recommended and choose product ingredient that made of fruits/plants. Third party may involve in this program.

Apply for turndown amenities as well
Fresh and Clean with Sheraton

Message contents:
Sleeps will never be comfortable without removing your make-up.
Get Fresh and Clean you face with Sheraton way

Please use this Sheraton Goodnight Sleep amenities according to instruction stated in side this packing

For more supply of this items please visit nearest Sheraton

Target customer : Women




8 Sheraton Commomile Tea
( Chamaamelum nobile or matricaria recutia ) Sheraton Commomile Tea packed with nice wooden packaging.
Contains about 10 bags of tea.

Please to include guidelines to make the best tea for a fresh infusion. Tea bag is preferable for traveler.

Add the note : To get more tea collection visit the nearest sheraton next to you. Sheraton assure you sleep to your wellness

Message contents:
Commomile tea is great to ease for stress, irritability, headaches, flagging appetite, colitis, muscle cramps, arthritis, rheumatism and upset stomachs, as it has an antispasmodic action. It is also very effective for relieving nausea, indigestion and morning sickness. At night, it will help calm overactive mind, prevent nightmares and help induce a peaceful good night sleep.

Note : Assure to bring them with you when you travel.

Target customer : male and female adult.

9 Sheraton Papermint Tea
( Mentha piperita ) Sheraton Peppermint Tea packed in nice wooden packaging.
Contains about 10 bags of infusion tea. Please include guidelines to make the best tea for a fresh infusion. Tea bag is preferable for traveler.

Add the note : To get more tea collection visit the nearest sheraton next to you.












Travelers VS Sheraton : Equal, Whenever you travel Sheraton is there, When you see Sheraton when you travel
Message contains :
Peppermint tea helps ward off colds and flue, warm the body, relieves travel sickness and overeating. Avoid drinking if pregnant and breastfeeding

Note : Assure to bring them with you when you travel

Target customer: Male/Female adult.














10 Sheraton Aromatic Pillow Spray Exclusively packed 30ml or 40ml bottle of aromatic pillow spray with an ideal size for Sheraton customer to bring away for traveling.

Apply for turndown service amenities. Professionals needed in assisting of selecting suitable aroma are necessarily. Since aromatherapy smell also consider direct contact with human skin, body, mind and soul, therefore is important to choose aroma essential oil that contain of natural and harmless ingredient. Sheraton helps revive your mind, body & soul

Message contains :
Sheraton aromatic pillow spray contains of ayuvedic blend herbal extract to soothe the skin and ease the soul which believe to help you calm and relax. To surround yourself with calming spray direct on pulse point into air or over linen and clothes. Ayurveda is an ancient holistic system which provides your body with what it needs to restore inner and outer wellbeing.

Assure to bring it with you when you travel. Please visit the nearest Sheraton for more pillow spray collection

Target customer : male and female adult



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